Promotional Video Production in London for SME’s

Frequently Asked Questions about Video

FAQ’s

Trying to find answers before you start your promotional video project?

Are you’re planning your first video project or looking to enhance your video content strategy, we’re here to help!

On this page, you’ll find answers to some of the most frequently asked questions about video production. Also you will find explanations to some common industry terms. From understanding the basics of pre-production and shooting techniques to post-production editing and delivery formats. We also cover some price guidance to ensure you understand who we are a good fit for.

Dive in to learn more about how to bring your vision to life through engaging and high-quality video content!

Answers to questions you may be asking

Of course! Video helps to build trust, credibility, relationships and is great for educating. See how to get started

Wondering how much it all going costs? Concerned about your return on investment? Fully understand your concerns, it’s big on the mind of most businesses. I’m sure you will agree time is a great factor to consider, like how many days will be needed, how big the crew is, how much Pre-Production planning will be needed. You may require special lighting and equipment due the location. In Post Production will colour correction & motion graphics need to be applied to the video. All these factors will directly effect the video costs.
Keeping it simple is the best advice to keeping it on budget.

Learn more in this article about pricing

Our standard terms are payments in two instalments: 50% on confirmation of the job (deposit) and 50% on final delivery. In some cases we may request three stage payment 50%, 30% then the final 20% on delivery. This allows us to get started on any production expenses straight away and helps spread the cost for you.

Every project is unique, but the production process can be broken down into three stages.

1. Pre-production: This is where we develop a video outline or detailed script, confirm budgets and arrange filming and delivery dates with you. We work with you to learn about your business and together define what it is you need from the video. Questions like: Who is your target audience? What is the key messages you want to communicate?

2. Production: Now, it’s time to have some fun!
This phase is where you capture all the interviews, main footage and B-Roll for your video.

3. Post-production: Once all the footage is captured we’ll get to work on the edit, reviewing the footage for the best content and crafting the footage into a coherent narrative.

Learn more about this journey here

Some projects require a voiceover, when needed we can provide you with a range of different voiceover samples to choose from. If you prefer to record your own we can come along with our portable studio equipment and record it at your location.

Regarding a royalty-free music we are happy to source a suitable track from a music library to suit your video.

Subtitles is an increasingly common request and we’re able to offer a couple of options here. We can either add subtitles directly to the video (burnt-in) or we can provide a separate subtitle (.srt) file that can be uploaded the video platform to be overlaid on the video. This also allows you to switch the subtitles on and off. The cost for subtitling whether that’s burnt-in or separate SRT files, will be specified in the budget.

Read more about the benefits of subtitles here.

Always remember consumers buy WHY you do it not what you do. Inspire your market by showing them your WHY ?

The first 10 seconds counts most in business. For your average Web Video somewhere between 1-3 min is best.

Video streaming means watching video in ‘real time’, instead of downloading a file to your computer and watching it later. We offer a Live streaming service

Learn how live streaming it can help small business here

Video resolution is a measurement of the number of pixels in a video frame, and it determines how clear and realistic the video appears. A higher resolution means a more precise and solid video with more detail and sharpness. Usually expressed as width x height, such as 1920 x 1080, or simply 1080p.
Read more about video resolution here

It is the proportional relationship between the width of a video compared to its height. Usually indicated such as 16:9, 9:16, 4:3 or 1:1. The aspect ratio sets how wide the video is and affects how it will display on your viewing screen. Most cameras shoot in the 16:9 ration, but of course this can be adjusted in the post production edit.

Read more about video resolution here

Wondering what we use? To give you the best results we pride ourselves on using professional high quality equipment. We use many top trusted brands like Panasonic, Sony & Black Magic Design Cameras. We use industry standard LED or Tungsten lighting. We continually invest in new gear to stay up-to-date with this rapidly changing industry.

We usually supply our finished videos in the most commonly used formats like .mp4 or .mov files encoded typically in H264/H265

Happy to convert / export these into other formats if required.

Professionally known as Chroma key, this is a special effect or technique used for compositing two video images together, commonly used in tv weather broadcasts where the presenter is overlaid over the weather map. We specialise in this service

Learn more about our Green Screen service here

The question used to be “Why would I want to?” or “How would I use it?” But with the explosion of online video the questions “Why?” and “How?” no longer come up very often. The benefits and uses are becoming self-evident, like video blogs, live events, testimonial videos or Live Streaming

The video industry is moving beyond 1920×1080 HD resolutions. Consumers and the online video world are now being enticed by 4K Ultra HD giving you four times the resolution displayed in 4096 x2160 pixels. The average consumer now have access to these 4K tv screens. To keep it simple is more pixels on your screen.

Read more about video resolution here

HD stands for Hi Definition or HDTV and is the replacement for Standard definition television standard. Typically wide screen layout is 16:9 ratio and the pixels 1920 x 1080

“First Choice for video –
Your Vision, Our Passion”

Want to deliver inspiring Stories that move Minds and Hearts or explore a marketing strategy to promote your business with video?

Chat to us

Frequently Asked Questions about Video

FAQ’s

Trying to find answers before you start your promotional video project?

Answers to questions you may be asking

“First Choice for video – Your Vision, Our Passion”

“First Choice for video –
Your Vision, Our Passion”