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As every good filmmaker knows, good lighting and colour balance is paramount if you don’t want to spend many hours in post production fixing exposure and colour issues. A must have tool for video colour workflow is this new ColorChecker Video from X-Rite. For a while now we have found its the ideal reference tool for helping the get…
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Are you finding it hard to understand all the video formats like the aspect ratio & resolution? What height and width is needed of your video or the amount of pixels required for a great looking image? It’s not surprising there seem to be so many. You are probably asking what the most common aspect…
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Are you looking to tell real stories, build trust and connect with your audience? Video has become one of the most powerful ways for businesses to communicate, but not all video is created equal. While polished promotional content still has its place, documentary-style video has become one of the most effective ways to build trust,…
