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The importance of strategy in any video production
“simply creating a video is not enough to ensure its success.” Video has become an increasingly popular medium for communication and marketing, and for good reason. It’s engaging, informative, and easy to consume. However, simply creating a video is not enough to ensure its success. To truly make an impact, you need to have a…
Six Email Marketing Predictions For 2013
See whats in store for 2013….Six Email Marketing Predictions For 2013 1. Marketers will get serious about creating mobile-friendly emails. On Dec. 25 alone, 17.4 million new smartphones and tablets were activated, according to Flurry Analytics. The shift to mobile reading of emails is now unequivocally too big to ignore. While I’ve seen a number…
Audio branding in your video
Watching your football team win a challenging match or your child’s face as they open the gift they always wanted. Emotions are powerful motivators, “buying on how we feel” or you could say we buy feelings. Feelings come from what we see and hear, so adding a unique audio sound or jingle to your video…
Blog | Presenters | ProductionWondering if you should hire a professional presenter for your video?
A presenter is the face of your show or event. “They are the first to be noticed by your audience. Trained presenters radiate professionalism and ensure a good atmosphere from the very beginning.” With all the competition in the digital video landscape, first impressions are everything. A professionally crafted video presentation will significantly help influence…
The Importance of Audio Quality
The importance of being clear. Is the audio quality of Video so important? Well you might think not, but when the audio is poor, everybody notices. Most just assume that your video content is sub standard as well. Repairing poor audio is expensive if not impossible to fix. The importance of high audio quality is…
A good reason to have an ‘About us’ video
[vc_row][vc_column][vc_column_text]So many companies see the need to have a business video on their front page, but is it getting the hits expected, often not. Why? Well people want to know who is behind the products, services, and that digital facade many hide behind. Having an ‘About Us’ video page allows a greater understanding of the people they are dealing with and their…
